Hi, I’m Sonia Rao

I’m a Performance Marketing Specialist with 3+ years of hands-on experience managing 300K+ in monthly ad spend across 3+ ad accounts and campaigns throughout Multan and Karachi. My digital marketing portfolio reflects more than just numbers—it showcases how data-driven insights are transformed into strategies that deliver real, scalable business growth.

Key Achievements:

Double Cheeze (Fast Food / QSR)

• Managed PKR 300k+ monthly Meta ad spend across Facebook & Instagram for multi-branch fast-food campaigns
• Generated 1.3M+ reach per campaign while keeping cost per engagement as low as PKR 0.24
• Delivered 9,700+ engagements on a single Instagram Reel using an offer-led creative strategy
• Increased brand recall and local visibility through reel-first and store-location targeting
• Supported new branch launches and promotional events, driving consistent online buzz and footfall

Featured Projects

This section features campaign dashboards, case studies, and optimization results demonstrating data-driven performance improvements.

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Professional Work

Campaign Snapshots

A visual overview of selected campaign dashboards I managed and optimized, highlighting key metric growth driven by daily reporting and analysis.

Snapshots

Skills

Skills